Digital festive card
During my internship at Dusit Hotels and Resorts, I led the creative development of festive card designs, translating brand guidelines into visually engaging concepts with full creative autonomy.
Diwali E-card
The card features multiple paper-like layers arranged concentrically around a central diya (lamp), acting as the focal point.
Key design considerations included:
Soft shadows to create a realistic paper cut effect
Warm festive colors such as deep orange, gold
Using Dusit different brand color palleted of various shade of blue and yellow while maintaining Dusit brand elegant aesthetic.
Balanced negative space for a refined finish
Clean typography to complement the detailed artwork
The layered effect adds tactile depth while maintaining a refined and modern aesthetic.
Festive E-Card (Christmas and New Year)
Festive video - 3 different size for different types of media ie. instagram post, Facebook post.
Made by - Mental Canva , procreate, Canva and illustrator. Hand Drawn concept.
This project is inspired by Roam with Dusit campaign. Using elements in each country Dusit hotel located in to invite our customers to explore the world and all its unique experiences with Dusit Hotel branches.
The video symbolizing new beginnings, new journeys, and opportunities in the year ahead. The concept reflects the excitement of stepping into the unknown and embracing global experiences.
The design was created in a paper cut style to add depth, warmth, and a handcrafted feel to a digital format.