Thai Tew Thai 77

For this project, I developed a series of promotional materials for the Thai Tew Thai campaign,

a tourism-focused initiative designed to encourage local travel and celebrate destinations across Thailand For Dusit Hotels and Resort Booth.

My goal was to create a cohesive visual experience across multiple touchpoints, including printed brochures, supporting print materials, and an exhibition booth that would attract and engage visitors.

Brochure

size: 42CM x 29.7CM

BI Insert

Size: 27 CM x 29.5 CM

Showcase F&B offer, extension of the Brochure

Colum wrap

size: 1.8M x 2M

The column wrap was designed to transform a structural pillar into a strong branding element within the booth space. Instead of treating the column as an obstacle, I used it as a visual opportunity to extend the campaign identity and enhance visibility.

Hanging Banner

size: 3M x 4M

The hanging banner was designed to maximize visibility and attract attention from a distance within the exhibition space. Positioned above the booth, it served as a key visual anchor that helped visitors easily locate and recognize the brand.

Main Board

Size: 1.8M x 0.9 M

The Main Board serves as the central visual anchor of the design. It is the primary focal point that communicates the core message and immediately captures attention. In this project, the main board was designed to establish strong visual impact while maintaining clarity and brand consistency.

My design in the wild